A method, not a made-up chart
The best time to post on Instagram is the one your followers pick
The best time to post on Instagram is not in a universal chart, because no chart knows your audience. Use your own Insights to see when followers are online, test three time slots, and schedule image and carousel posts to publish at the hour you set.
- Based on your own data
- Schedule images and carousels
- 7-day free trial
What is the best time to post on Instagram?
The best time to post on Instagram is when your own followers are most active, and it differs for every account. Open Instagram Insights, read Most active times, then test three time slots for a few weeks with the same type of post. Keep the slot with the best reach, saves and shares. Socials Creator lets you schedule images and carousels in its calendar and publishes them to Instagram at the day and hour you set.
- Where to look
- Instagram Insights, Most active times (professional account)
- The test
- 3 time slots, 3 to 4 weeks, the same type of post
- Socials Creator
- Drag-and-drop calendar; schedule images and carousels and the app publishes them to Instagram
- Trial
- 7 days, 100 credits, enough to plan and test a first round
In the app
How Socials Creator helps you test and keep the best time
Socials Creator does not read your Instagram statistics. It takes care of the practical part: creating the posts, scheduling them and publishing them at the hour you set.
A calendar to lay out the test
Drag posts onto days, set the hour of each one and see the whole week at a glance. Moving a post to another slot takes one drag.
A batch of posts in one session
Create several posts in one go, so the test compares the same format and style and only the hour changes.
Schedule it and let the app publish
Pick the day and hour of each image or carousel in the calendar and Socials Creator publishes it to your connected Instagram account at that time. It needs a Business or Creator account, and each user connects one account.
The same look in every test post
Your brand kit keeps colors, fonts and tone constant, so a difference in results comes from the hour and not from the design.
Reels and videos, made scene by scene
Short videos are created with models like Seedance and Grok Imagine and downloaded, so you upload them at your best hour yourself.
Ideas so the calendar never runs dry
Ask for ideas for your niche, dates and offers, so the test does not stall because you ran out of things to post.
How it works
How to find the best time to post on Instagram in 3 steps
1. Read your Most active times
Switch to a Business or Creator account, open Insights and go to your audience. Find Most active times, which breaks followers' activity down by hour and by day of the week. Note the three strongest slots and check which time zone the chart uses.
2. Test the slots with the same kind of post
Publish the same type of post, for example carousels, in each of the three slots for three to four weeks, so the format does not skew the result. Schedule each one in the Socials Creator calendar with its day and hour, and the app publishes it to Instagram then.
3. Compare per post and repeat
In Insights, compare reach, saves, shares and comments for each slot. Keep the winner, drop the weakest and try a new slot every month, because audiences change their habits.
Who it is for
Who should test their posting time
Local businesses
Your followers share a time zone and a routine, such as lunch breaks and evenings. A café can compare a morning slot against a lunchtime slot instead of guessing.
Creators and personal brands
If your audience is spread across time zones, Insights shows when most of it is online. Compare two peak slots and keep the better one.
Agencies
Every client's audience is different, so one agency-wide hour is a guess. Each client is its own brand with its own calendar; plans cover 3, 10 or 30 brands.
Pricing
Simple pricing, with a 7-day free trial
Every plan includes all features. Choose by how many brands you manage and how much you create.
Pro
Freelancers and solo brands
$69/month
Start free trial$690/year
≈ $57.50/month
- 800 AI credits per month
- Up to 3 brands
- Posts, carousels, stories and ads
- Captions, hashtags and ideas
- Calendar and Instagram publishing
- Most popular
Agency
Small agencies
$179/month
Start free trial$1,790/year
≈ $149.17/month
- 2,500 AI credits per month
- Up to 10 brands
- Posts, carousels, stories and ads
- Captions, hashtags and ideas
- Calendar and Instagram publishing
Agency Plus
Lots of client accounts
$399/month
Start free trial$3,990/year
≈ $332.50/month
- 6,000 AI credits per month
- Up to 30 brands
- Posts, carousels, stories and ads
- Captions, hashtags and ideas
- Calendar and Instagram publishing
- The 7-day trial includes 100 credits and requires a card. You won’t be charged until it ends, and you can cancel before then.
- An image costs 1 credit; a video costs 30 to 180 credits depending on model, quality and length. Failed generations are refunded.
- Extra credit packs from $29. They never expire. Prices exclude tax.
FAQ
Frequently asked questions
What is the best time to post on Instagram?
There is no single best time: it is when your followers are most active. Instagram Insights shows it under Most active times for professional accounts. Take the three strongest slots, test them with the same post type for three to four weeks and keep the one with the best reach, saves and shares.
What is the best time to post on Instagram UK?
For a UK audience, use the same method with your own data. Check Most active times in Insights, confirm which time zone it uses, and test slots that match your followers' routines, such as lunch breaks and evenings. A generic UK chart cannot know who follows you, so treat published times as ideas to test, not answers.
What are the best days to post on Instagram?
The best days are the ones where your Most active times chart shows the most followers online. Insights breaks activity down by day of the week, so compare your two strongest days and judge them by results per post rather than assuming weekdays or weekends work better.
Does Socials Creator tell me when to post?
No. Socials Creator does not analyze your Instagram statistics or suggest posting hours. You find your times in Instagram Insights. The app handles the rest: creating the posts, scheduling images and carousels in the calendar so they publish at the day and hour you choose.
Does Socials Creator publish my posts by itself at the best time?
Yes for images and carousels on Instagram. Choose the day and hour in the calendar and the app publishes at that time to your connected Business or Creator account, with one account per user. It does not choose the hour for you: you find it in Insights.
Can I schedule Reels and videos?
Not from the app. Socials Creator creates short videos and Reels scene by scene, but you download them and upload them yourself at the hour you picked. Scheduled publishing covers images and carousels.
Does the posting time matter more than the content?
No. A good hour helps a post get seen sooner, but it will not rescue a post nobody wants to save or share. Treat the hour as a final adjustment once the content, the format and your consistency are right.
Can I try it for free?
You can try Socials Creator for 7 days with 100 credits. A card is required, and you are not charged if you cancel before the trial ends. After that, plans start at $69 per month.
Keep exploring
More ways to create social media content with AI
Test your posting time with a calendar that publishes for you
Create a week of posts, schedule three time slots and let your own results pick the winner.
100 free credits · Cancel anytime